Wednesday, November 7, 2012

Backlinks - The Breath of Search Engine Optimization!

Search engine optimization is a unique method to popularize your website on the internet. Many techniques are used to achieve this. In fact, search engine optimization in simple terms is ethical arrangement to show your site on the result pages of a search engine. Several methods are used for optimization. One of the most popular and delivering method is optimization of back links and anchor text.

Back links are links that point towards your website. These are stored on various websites. With search engine, when a keyword is searched by users, the robots or crawlers of search engines, (these are programs); look for the keyword in the huge information sources. The process is fast and within a fraction of a second you get results. Now, in this case, the crawler finds several links on various websites, which point towards your site, so it is considered as a recommendation and your site is considered good.

There are several factors which determine the quality of a back link. If the website, which has a back link of your site has the similar content like your site, then the link is considered as quality link. Else links associated with non related sites are considered as low quality links. Search engine algorithm identifies all these variables without even you noticing all these. But more quality links offer a better position for your website on results pages.

So it simply means more quality link development is essence of SEO techniques. The link building process needs to be gradual and steady. In fact, the way you cannot eat food for a week at once. Similar rule applies to link building. More and abnormal link building will get noticed by search engines and will definitely have serious adverse effects. Quality is always the priority over to quantity.  Visit oursite to know more on our services

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