Press releases have immense SEO value. They work a great deal while building precious backlinks to your site. Even their acceptability at search engines is really high when compared to other means of SEO techniques. However, you need to choose your press release campaign with utmost care. As there are some free press release services, which do not charge for distribution but their effectiveness is a question in itself. In fact, it is observed many times that they capitalize on your email address for lead generation under the lieu of free press release.
What you should ascertain before finalizing the deal with anyone is about their strengths, their media lists, their partnerships with media members and their credibility. Mostly paid services offer a good turnaround of distribution. You can find paid services from a range of hundred dollars up to even a thousand dollars per campaign. Press release needs to be created in accordance with SEO regulations and proper syndication is a must. It becomes obvious to opt for quality services as they prefer gradual promotion and distribution. A good press release, when effectively handled by SEO experts can bring in high quality traffic in real time. Even some of them offer tracking of the distribution too.
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