Advantages of PPC and a Comparison among the top platforms

Top 3 PPC platforms for your next business investment

In the past decade, internet has played a crucial role how businesses and individuals choose to share information. For online businesses, there has been an increased focus on inbound marketing techniques and businesses are still discovering the several advantages of publishing unique and enriching content on a regular basis. This change in internet marketing has also been ably supported by the rise of social media and preference towards blogging. In this context, SEO (search engine marketing) and PPC (Pay per Click) have proved to be the most effective lead generation tools.

Pay per Click or PPC is best described as an internet marketing model wherein a business/brand/company places an advertisement on popular internet platforms to gain quality leads. The business aspect of this strategy lies in an agreement where businesses pay for every click generated from the hosting platform. PPC comes with several advantages: 

1. Instant traffic: Placing advertisements on top of search engines like Google offers immediate results wherein the end user notices the brand/product in the search result page.

2. Complete control: Campaign marketers are in total control over the ad copy, the destination URL and the keywords that will be associated with the ad.

3. Less Impacted by algorithm updates: PPC advertisements are less impacted compared to the organic search results.

4. Complete dominance: PPC campaigns will allow brands to dominate both the natural and paid search results triggered by specific search engine queries.

5. Targeting audience: Keying in relevant keywords ensures that your brand gets the right amount of exposure whenever a related search is performed. Consequently, you can expect to get the highest quality leads who would be interested in the website’s offerings, products, services and subscriptions.

Today, every online marketer knows the importance of PPC. However, one can get quite confused when choosing between the various PPC platforms and tools. There are several popular networks that entertain and attract advertising dollars. But not all of them are reliable enough to invest in. Here are the top 3 PPC platforms used by online businesses globally: To know more details visit.

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Limitations of Mobile friendly websites and how to avoid them

Thinking out of the box and stay updated to the changes

The last few years has seen a surge in mobile web designing. The implications have increased further after Google came up with the April 21st update that aims to penalize websites that haven’t been turned responsive. However, one must understand that mobile web designing isn’t just about a website or an application but a range of options and choices to be made. Responsive website designing can be tricky and comes with many limitations. However, there are also ways of getting over and presenting your audience a qualitative and profitable experience.

1. No ‘hover’ functionality

Until now, developers haven’t been able to integrate the ‘mouse hover’ experience on mobile websites and we don’t see it coming in the recent future either. This can pose challenges in designing pages that have a lot of dynamic content / links. The best solution will be to go for nested sub-sections and child pages. Gesture response (swipe, shake and touch) too can be ably integrated into the mobile website to stick close to the desktop website experience.

2. Slow / error-prone typing

Mobile typing is always slow and quite prone to errors. Lengthy forms can be a problem in this case. The situation is typically common to subscriptions, banking websites and other platforms that require a lot of information and fields to be filled up. The only way out to make mobile websites user-friendly is to keep forms and fields to the minimum. Ask for as little information as you can. Another complimenting solution would be to integrate social logins that extracts data from the social accounts of the user.

3. Minimum context

Smaller devices have resulted in reduced contexts to great extents. This makes is more difficult for end users to get a complete overview of pages. The smaller the screen, the lengthier is the information. For users tying to gets news updates, go through blogs or brand information, going through the context can be quite time consuming. Also, if there are images and other graphics embedded into the content, the loading time increases and so does the page length. Popular solutions to this include fixed headers as one scrolls down, sub-parts of the content, etc. overall, web designers need to creak the content into readable bits. Also, only a quality piece of content would inspire the reader to go through the complete story/information.

4. Inaccurate clicks

Users interact with mobile device using touch and scrolling. However, using fingertips to click on links can be erroneous. The popular “fat finger problem’ can leads to accidental clicks and unwanted results. For mobile friendly web designers, the solution would be to manage the proximity and size of all clickable elements. No two links must be placed side by side, whatever be the screen dimensions. Control bars and navigation too should be manually handled when developing a responsive website

5. Slow connections

Mobile users are constantly in ‘the move’ but this can be challenging when it comes to internet connectivity. While it’s true that website owners have no power over network connections, slow loading pages can also be accounted by heavy pages, full of graphics and dynamic content. The way out would be to lower your website’s download footprint. Light pages can load themselves even on slower connections. Dispose everything that the mobile user’s isn’t necessarily looking for, including flash graphics, animations, videos, heavy page backgrounds, etc.

6. Slow hardware

Smart phones have proved to be revolutionary devices but they haven’t still been able to overpower the traditional desktop in terms of hardware. As a result, page initializations in mobile device can be really slow in some devices. The solution lies in good programming skills. Deferred java scripting and a liberal usage of hardware and accelerated CSS can solve the problem to a great extent.

While these are the common problems, the list isn’t exhaustive. New devices are coming out every day and innovation is posing new challenges or the UI teams of web design and development services. However, this is also coupled up with new solutions to manage responsiveness. Thinking out of the box and staying updated to the changes is the only way to please the audience. For more details visit.

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Beginners Guide to Local Business Digital Marketing: Citations

Reach out to every possible platform with citations

Businesses looking to make a mark in their local landscape need to take into account several different aspects of digital marketing. The internet provides an overwhelming amount of information and one can easily get lost if it doesn’t use some very specialized practices in building the local SEO. Apart from having a strong, qualitative and responsive website with adequate social media presence, ‘citations’ is another important strategy to invest in.

Simply put, local business citation is about listing websites in directories and other platforms that end users regularly seek to find information. Also referred to as NAP (Name, Address, Place), this information will allow potential customer and clients to know more about the business. Nap might also include web addresses (URL), company logo, email addresses, fax numbers, etc. The amount of information is entirely dependent upon the company and the products/services it supports.

To use citations as a powerful SEO tool, it’s crucial that it is 100% consistent across all the directories that the company has registered itself onto. Mismatch in phone number, address, etc doesn’t just confuse customers and clients but also adversely affects the credibility of the business. According to a business report by Moz, citations can account for more than 15.5% of all local optimization elements that govern the overall ranking of the website in search engines. Businesses that have been able to establish their citation / NAP in established directories like Yelp or Yellow Pages add to the SEO. In other words, citations help search engine bots confirm that the business is what it claims to be. Consistent citations make it more comfortable and convenient for Google and other search engines to display the information to its users. It is impossible to consistently fake business identities as all local business for a part of a crowd sourced online community. The more platforms that the business is registered/recognized in, the greater is the chance for its being listed in local search. To know more details visit.

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Google Penalty and website hacking - Diagnosis and fixes

Google Penalty is a common nightmare for anyone in the online publishing business.

Be it a blog or a product retailer, Google Penalty will ensure that you aren’t in business anymore. It basically results in a drop in your website’s SERP ranking and when you aren’t showing up in the first couple of pages or search results, it means no one will be able to find your content. Now, with so many visitors across the globe, online businesses cannot afford even an hour of letdown. A lost audience can have drastic consequences in this age of cut-throat competition. However, keep calm and go through the rest of this blog!

Understanding a Google Penalty

Google Penalty occurs whenever a website has been completely or partially removed from the index searches and the search rankings have significantly dropped due to ‘algorithm spam’. With algorithm requirements getting stricter with updates like Penguin, the Webspam team is on its toes. Google Penalty is attached to websites and web pages that are found to have manipulated the use of specific keyword(s).

This might be reasoned either by a knowing risk taken by the website designer or as a result of hacking and other malicious software. For more details please visit.

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