Press Release Services – Perfect and Worth Pursuing!

There are several methods of successful SEO, which pour traffic to your sites. Many of these methods are time tested and prove to be highly efficient in gaining desired popularity. However, some methods of SEO are highly effective, but are ignored due to continuity. Press release services are one such method, which offers stupendous results in real time. It is a service of distributing a write up containing news or information about an event pertaining to your business. Earlier, this was the source of information for print media, but with arising internet accessibility, electronic press releases are growing popular.

Press releases have immense SEO value. They work a great deal while building precious backlinks to your site. Even their acceptability at search engines is really high when compared to other means of SEO techniques. However, you need to choose your press release campaign with utmost care. As there are some free press release services, which do not charge for distribution but their effectiveness is a question in itself. In fact, it is observed many times that they capitalize on your email address for lead generation under the lieu of free press release.

What you should ascertain before finalizing the deal with anyone is about their strengths, their media lists, their partnerships with media members and their credibility. Mostly paid services offer a good turnaround of distribution. You can find paid services from a range of hundred dollars up to even a thousand dollars per campaign. Press release needs to be created in accordance with SEO regulations and proper syndication is a must. It becomes obvious to opt for quality services as they prefer gradual promotion and distribution. A good press release, when effectively handled by SEO experts can bring in high quality traffic in real time. Even some of them offer tracking of the distribution too.

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Backlinks - The Breath of Search Engine Optimization!

Search engine optimization is a unique method to popularize your website on the internet. Many techniques are used to achieve this. In fact, search engine optimization in simple terms is ethical arrangement to show your site on the result pages of a search engine. Several methods are used for optimization. One of the most popular and delivering method is optimization of back links and anchor text.

Back links are links that point towards your website. These are stored on various websites. With search engine, when a keyword is searched by users, the robots or crawlers of search engines, (these are programs); look for the keyword in the huge information sources. The process is fast and within a fraction of a second you get results. Now, in this case, the crawler finds several links on various websites, which point towards your site, so it is considered as a recommendation and your site is considered good.

There are several factors which determine the quality of a back link. If the website, which has a back link of your site has the similar content like your site, then the link is considered as quality link. Else links associated with non related sites are considered as low quality links. Search engine algorithm identifies all these variables without even you noticing all these. But more quality links offer a better position for your website on results pages.

So it simply means more quality link development is essence of SEO techniques. The link building process needs to be gradual and steady. In fact, the way you cannot eat food for a week at once. Similar rule applies to link building. More and abnormal link building will get noticed by search engines and will definitely have serious adverse effects. Quality is always the priority over to quantity.  Visit oursite to know more on our services

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Online Stores – Beginning Of New Era!

With internet intercepting every possible avenue concerned with mankind, new possibilities are explored with vibrant urge for excellence. Since 1995, when Amazon launched their online shopping website, online stores have become prominent aspect of our day to day life. There are many factors, which have made this voluminous development possible. Increased socio-economical awareness, technological breakthroughs, conceptualization of virtual currency and many more factors are governing development of online shopping. However, accomplishing two things namely a computer connected to internet and payment method, are prerequisites for online shopping.

Online stores literally sell physical good in virtual market places. Online store website is totally different from conventional sites. It has SSL secured payment gateway installed along with shopping cart module. This enables receiving payments in secure way. Most popular payment modes are credit cards, electronic currency like Paypal, debit cards, online bank transfers and cash on delivery. In fact, last method opened a brand new avenue of tapping untouched but highly potential markets very easily. Scope to sell this segment does not have any bounds.

Various types of product deliveries assure prompt delivery in real time. Some popular means of shipping goods to customers are drop shipping, downloading digital goods, and printing of discount coupons or tickets. Especially, printing option became popular as it offered convenience of reservations and printing tickets from any convenient location like office or home. Whole online process becomes easy and accessible via shopping cart interface specially designed for online stores. It enables selection of products and proceeds to checkout in similar way like what you conventionally do at stores around the block. These online stores need to be optimized for search engines for better exposure and ranking. Ethical SEO strategy for these sites thus becomes highly essential. This online plan for stores delivers long lasting results and can be a real boon to your business if implemented by seeking out the assistance of the best SEO companies. Click Here to Know More About our services

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YouTube Algorithm Update: Duration Out-pulls Clicks

YouTube update to its algorithm and analytics improves user experience

 

Google is bang on refreshing its presence almost everywhere in the World Wide Web. One more addition to its existing list of algorithm updates, but this one to its video platform, YouTube. YouTube which functions entirely as yet another search engine in the video category, is still the leader among its peers. YouTube updated its search algorithm last Friday, adding a new factor to the existing list - "amount of time watched".

In short, no more ranking to YouTube videos based on the clicks that they receive. A viewer to your video should watch it right from the start till the end, no matter the duration of the video, whether it is of 2 minutes or 2 hours. Videos will only be ranked if they have a spark to make the viewer stay, and should fall in line with the title. No misleading captions win! This move by YouTube should definitely get rid of scam affiliate links, at least to 50%.

YouTube announced its plans to change focus from clicks to time watched, back in August. Now, this update on Friday landed only a day later that YouTube announced on bringing changes to its analytics.

Analytics Update

The update mainly helps in identifying the number of people who got rid of ‘annotations’ and also the numbers who quit watching a particular video within a few seconds (bounce back). YouTube analytics launched a year back is capable of bringing to light how many people watched a video – full length, and how many quit half way, or the exact point they quit. The new update also includes a report named “estimated minutes watched”. Annotations, is considered a big update because, some of these can include links to other parts of a company's profile or website. The new update helps the user to view the click-through rates for these annotations.

YouTube's addition feature incorporation to its analytics, aims at helping the content creator to identify those videos that the viewers actually find interesting, valuate and rank performance. Helps them differentiate those that actually makes the visitor stay and those which make them lose interest.

Everyone doubts if the time spent on a particular video or the ratio of time spent is taken into account in Analytics. DigitalTrends shares the confirmation from YouTube spokesperson as -
"the algorithm will in fact take into account the amount of time spent watching a video".

Update to Copyright Algorithms

In addition to these updates, YouTube also managed to do an additional update to cut down on invalid copyright infringement claims. Thabet Alfishawi (Rights Management Product Manager) shared -

"When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification. This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file. Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access."

This update filters potentially unjustified video claims, relieving users whose videos uploaded by the system was incorrectly reported as suspicious. The simple term for this update is "videos with claims of invalidity against them will be put in a queue to be manually reviewed". Hence, this update proves effective against video piracy acts happening in the YouTube channel.

Tips to Grow Viewer-count

• Regular use of Analytics to measure changes to the video structure, pace, format, and content
  
• A best introduction to your video is essential and make sure to hook user from start of the video till the end
• Strictly no brand building attempt right at the start that makes the video appear bad
• Be creative and think out of the box
• No misleading titles or thumbnails for your videos
• Perfect Meta tags and compelling titles are key to viewership
• SEO help could be sought for getting a stronger viewership
• Edit your videos with good insight
• Be a viewer yourself and test-drive your creation
• Make your videos feel interactive
  
• Link one of your videos to another in the most appealing manner
• Highlight your brand only in the spaces possible, and in an effective way
• Respond to your viewer comments
  
• Advertise your videos in your blogs and articles
• Schedule your video releases in a systematic and professional manner

Google is king in the search world. It aims at YouTube attaining the king status in the video world. Online users are well engaged in viewing YouTube videos, very much equal to their engagement in social media networks. This ratio is likely to change if the efforts of YouTube continue as is. A better user experience drives in viewers whether it is television or social media or YouTube.

YouTube says that it has already received positive experimental results ("less clicking, more watching") following the new update to its algorithm! This should be a start from their end, what do you think the next step will be?

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