“My Smartphone Makes me Happy” says 70% in a GOOGLE Research

 By a study conducted by Google among 1000 smartphone users, it is obvious that 70% of smartphone users claim to be happy and 68% of smartphone users said that “My Smartphone is one of the most important devices I own”

The study also reveals

- Role of Smartphone
- App Discovery
- App Experience
- App Engagement
- Cross Country Comparison

The study by Google emphasizes that any businesses, big and small should have their presence on mobile to attract the ever growing users of smartphones.

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How to Setup AdWords Message Extensions

Mobile users have increased day by day, reports indicate mobile search share continues to grow and it has been well over 60% for years now. You might also hear about Google Search switching to Mobile first index from Desktop index. In recent days we can find that Adwords Call-Only Campaign and Adwords call extensions are benefiting the Google Adwords advertisers as they provide an increase in click through rates (CTR).

To that way now Google Adwords has introduced a new feature to benefit mobile users that is Adwords message extension. The new Google Adwords message extension encourages the potential customer who wants to get connected to a business with a text message. This also helps people who get fed up with call put on hold and the call transfer’s, in fact this option also helps slow speaking persons who are not good at communication.

The Above image shows the new Google Adwords click to message extension. When the ad is been shown you can see the message icon with a text for example like (Text Us for More information as highlighted above). When you click the ad your phones message application opens there you can type the question regarding the business.

The advertisers can set up a default text that appear on message app of the user, this is used to save the time, if users are not interested in the default message they can edit the message to their wish. For more details visit https://goo.gl/eN3Jo2

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