Reach out to every possible platform with citations
Businesses looking to make a mark in their local landscape need to take into account several different aspects of digital marketing. The internet provides an overwhelming amount of information and one can easily get lost if it doesn’t use some very specialized practices in building the local SEO. Apart from having a strong, qualitative and responsive website with adequate social media presence, ‘citations’ is another important strategy to invest in.
Simply put, local business citation is about listing websites in directories and other platforms that end users regularly seek to find information. Also referred to as NAP (Name, Address, Place), this information will allow potential customer and clients to know more about the business. Nap might also include web addresses (URL), company logo, email addresses, fax numbers, etc. The amount of information is entirely dependent upon the company and the products/services it supports.
To use citations as a powerful SEO tool, it’s crucial that it is 100% consistent across all the directories that the company has registered itself onto. Mismatch in phone number, address, etc doesn’t just confuse customers and clients but also adversely affects the credibility of the business. According to a business report by Moz, citations can account for more than 15.5% of all local optimization elements that govern the overall ranking of the website in search engines. Businesses that have been able to establish their citation / NAP in established directories like Yelp or Yellow Pages add to the SEO. In other words, citations help search engine bots confirm that the business is what it claims to be. Consistent citations make it more comfortable and convenient for Google and other search engines to display the information to its users. It is impossible to consistently fake business identities as all local business for a part of a crowd sourced online community. The more platforms that the business is registered/recognized in, the greater is the chance for its being listed in local search. To know more details visit.
Businesses looking to make a mark in their local landscape need to take into account several different aspects of digital marketing. The internet provides an overwhelming amount of information and one can easily get lost if it doesn’t use some very specialized practices in building the local SEO. Apart from having a strong, qualitative and responsive website with adequate social media presence, ‘citations’ is another important strategy to invest in.
Simply put, local business citation is about listing websites in directories and other platforms that end users regularly seek to find information. Also referred to as NAP (Name, Address, Place), this information will allow potential customer and clients to know more about the business. Nap might also include web addresses (URL), company logo, email addresses, fax numbers, etc. The amount of information is entirely dependent upon the company and the products/services it supports.
To use citations as a powerful SEO tool, it’s crucial that it is 100% consistent across all the directories that the company has registered itself onto. Mismatch in phone number, address, etc doesn’t just confuse customers and clients but also adversely affects the credibility of the business. According to a business report by Moz, citations can account for more than 15.5% of all local optimization elements that govern the overall ranking of the website in search engines. Businesses that have been able to establish their citation / NAP in established directories like Yelp or Yellow Pages add to the SEO. In other words, citations help search engine bots confirm that the business is what it claims to be. Consistent citations make it more comfortable and convenient for Google and other search engines to display the information to its users. It is impossible to consistently fake business identities as all local business for a part of a crowd sourced online community. The more platforms that the business is registered/recognized in, the greater is the chance for its being listed in local search. To know more details visit.
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