Advantages of PPC and a Comparison among the top platforms

Top 3 PPC platforms for your next business investment In the past decade, internet has played a crucial role how businesses and individuals choose to share information. For online businesses, there has been an increased focus on inbound marketing techniques and businesses are still discovering the several advantages of publishing unique and enriching content on a regular basis. This change in internet marketing has also been ably supported by...

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Limitations of Mobile friendly websites and how to avoid them

Thinking out of the box and stay updated to the changes The last few years has seen a surge in mobile web designing. The implications have increased further after Google came up with the April 21st update that aims to penalize websites that haven’t been turned responsive. However, one must understand that mobile web designing isn’t just about a website or an application but a range of options and choices to be made. Responsive website designing...

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Beginners Guide to Local Business Digital Marketing: Citations

Reach out to every possible platform with citations Businesses looking to make a mark in their local landscape need to take into account several different aspects of digital marketing. The internet provides an overwhelming amount of information and one can easily get lost if it doesn’t use some very specialized practices in building the local SEO. Apart from having a strong, qualitative and responsive website with adequate social media presence,...

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Google Penalty and website hacking - Diagnosis and fixes

Google Penalty is a common nightmare for anyone in the online publishing business. Be it a blog or a product retailer, Google Penalty will ensure that you aren’t in business anymore. It basically results in a drop in your website’s SERP ranking and when you aren’t showing up in the first couple of pages or search results, it means no one will be able to find your content. Now, with so many visitors across the globe, online businesses cannot afford even an hour of letdown. A lost audience can have drastic consequences in this age of cut-throat...

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