How to put together a winning SEO strategy?

Gone are the days when successful keyword placements where achieved by just implementing one SEO strategy. Today, with the fierce competition online, SEO campaigns need to be panned out and executed for a considerable period of time. The game plan mainly should be to use the maximum resources available within the website and plan the promotion accordingly.


Initial planning makes it perfect
Choice of keywords matters all!
Like any marketing campaign, organic SEO needs through planning. As you know, organic SEO is all about the wise choice of keywords. Thanks to a wagon full of free keyword research tools available out there. The most user-friendly and easy to understand tool is "Google Adwords Keyword tool" which presents you with valuable information on total number of searches and the competition. You may use other third-party tools to find information about the trends of the keywords. Remember that keywords are the backbone of your campaign. Once the keywords are chosen, it is time to look into the factors to be considered when putting up SEO packages.


Factors to be considered when framing SEO packages
The factors you consider during this step would results to expect from the campaign. Based on the results that you need, you can add up as many factors as you want. The following are the typical factors to be considered for results such as keyword rankings and targeted visitors

• Budget for the campaign

There is nothing more to explain in terms of budget. You need to set a budget even if you are executing your SEO package in house. This is not done just to keep your finances healthy but to measure the ROI of the SEO package

• Type of promotion

Identifying the type of promotion helps you pick the right SEO strategies and take care of many dependent factors too. Type of promotion can be product launches, general website promotion, special sales campaigns and so on.

• Duration of the campaign

When it comes to SEO, continuous promotion is always necessary to gain consistent keywords rankings. Depending on the budget and type of promotion you can set the duration of the campaign. For example, promotion for a new product launch needs to last only a couple of weeks, while general SEO to the entire website should go on for alteast 6 months

• Target audience (Local or international)

This is very much important to drive targeted and relevant traffic to your website.

• Available resources

Make use of maximum available resources within the website itself. You can make use of articles, news stories, videos, free downloads and social sharing options within your website as well.

• Social media marketing scope

Social media mashups work great to get the desired results today. Look for the social media promotion options available for your website.

• Types of media that can be used

SEO can take in all types of media in the form of videos, articles, press releases, eBooks and so on.

• The Most Important Thing 

SEO Package is not a collection of random services

When planning and SEO package, don't just pick random strategies and compel it as a campaign. Best campaigns will have strategies which would have connection between each other. For example, write an article and make it as an ebook, distribute it to document sharing sites, then social bookmark the article, share it to the social media etc

About the publisher

SubmitINme is the publisher of the blog post, which an ISO certified SEO company. SubmitINme specializes in providing SEO outsourcing solutions and SEO packages to clients all around the planet. Content is authored by Geno Thampi, Strategic director of SubmitINme

Read another interesting post about choosing the right target keywords here.