Search Engine Vogue – Current Data on Performance

Experian's report on search engines’ ranking caught our attention, and we present here their data for four rolling weeks ending September 8, 2012. This analysis is predominantly based on U.S. and statistical conclusions surrounding that region alone. We have presented them as charts and tables for an easier interpretation.

Google tops the list of top search engines, ranked based on the total visits and percentage of visit shares to the domain. Bing comes second and the ratio scale of the total visits between Google and Bing is approximately 7:1. Google remains king as always, while Bing has managed to kick back Yahoo. Meanwhile, this was not the case in August 2011, when Bing occupied the third position and Yahoo the second and Google as always the first, as per Comcast. Microsoft leads Bing in the right path, good marketing strategies are being followed by them, for example, the recent “Bing it on” challenge, and definitely all their effort shows of. Yet it has to travel so far, as per the data, statistically seven times more effort should be put moving forward. Below are charts depicting the above data provided in the table.

Direct Search Toppers:

The table below shows the list of top websites that are most visited most next to search engines.

Facebook, the social media king ranks first here with 6.83% click through rate. Youtube, the most viewed video channel ever follows Facebook. But the difference between the click through rate of Facebook and Youtube is approximately 2:1. Again Facebook gets twice as much direct entry into their site compared to Youtube.

Google Search Term Toppers:

The above table gives the data regarding the top search terms used in Google search, the search percentage and success rate for each. Note that - “craigslist” – keyword ranks higher than yahoo mail. Gmail’s overtaking Yahoo’s mail service altogether? Success Rate for all top Google Search keywords are more than 80%, which is a really good score. Google is not only able to maintain its top position through years, but also strives at providing its users with appropriate data they are in need of. Below is a pie-chart for the same data.

 This information is presented by SubmitINme.com – The leader in SEO and social media marketing.

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Google Penguin Update – Blessing or Burden!

Search engine optimization of a website is a continuous process. As the website reaches on the first results page of the search engines, it receives more queries from people searching for related products and or services. Keywords related to your website are the major factors, which helps in pointing visitors to your website via a search engine. The whole concept has a huge financial affair involved within it. So some malpractices were devised to create artificial surge of visitors. The most popular methods used to achieve this abnormal surge of visitors were tremendous back-linking and over optimization techniques.

Fair play policy justifies right for everyone! It is not fair that cheaters eat the cake and drink wine too!

Well in such events of over optimization of search engine the quality of the website content was bound to get compromised with spamming, duplicate content, and useless information for the visitors. Over enthusiastic developers did not care for loss of website quality. So a good quality website got compromised over to an average website with less valuable content for visitors. On the search result pages, these average quality websites were placed, which became a concern for Google.

The wrong needs to be corrected at right time! Or it sores!

Google had released Penguin update to control the malpractice. Penguin update was released with an aim to support quality websites on result pages and to control the web-spam, over-optimization and millions of links pointing to low quality sites. In fact, this is a fair play policy. Websites with best and ethical search engine optimization methods were not disturbed due to Google’s Penguin update, but the spammers definitely received a swift slap! The Panda update of Google targeted larger number of sites, than the Penguin update, but with Penguin update, the spam is controlled with a sigh of relief.

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Customized URLs for Google Plus - Expecting To Posses One Very Soon

Improve your SERPs, thereby influencing SEO and SEM

Awesome news rolled out for Google+ users on August 23, 2012. Forecasting the future of social media marketing and its influence in SEO, SEM and internet marketing, this announcement by Google is much refreshing. Google plays its part in encouraging its social media outlet, Google+ and to make its reach viral among people, through this initiative. Saurabh Sharma of Google publicized the launch of custom Google+ URLs to "more" verified brands and individuals, in his Google+ page. As you know, Google plus vanity URLs would be free of cost; we are still not sure about the eligibility criteria of Google for one to get a vanity URL?  Perhaps, 50+ members in a circle? OR 100+ Fans to the profile? Only time will tell!

Notable comments on this news are as follows:

·         "got google.com/+Forbes thanks! now i need to work on my own profile. how do i get verified? how many thousands of circles does it take?"

·         "I'm really sad at Google doing this again to only SELECTED groups or individuals. I really hated it."

·         "The Page/Profile numbers are unique identifiers and in a lot of cases its easier to work with the numbers then the "translated/redirected" vanity urls. API's, contact management or extensions/apps working well with the unique identifiers. I hope that there is always a easy way to see the Profile/Pages numbers..."

·         "those are all celebrity profiles. I don't seen any "regular" people on that list.  I don't consider it a lot unless anyone can get one."

Being collective, those were all mixed reviews. Most of them showered their depression over Google not lending vanity URLs to commoners. This makes it crystal clear that everyone is badly in need of one. 

Who all are lucky enough?

Anyone can claim for a custom URL. Only “claim”! Unfortunately they have limited this offer to only few Google+ profiles currently. Google opines that anyone's custom URL which passes the Google+ 'User Content and Conduct policies' could avail this service but not for all at present. Obeying 'User Content and Conduct policies' refers to three conditions:

• If the custom URL has already been claimed, it is no longer available. Only one Google+ page or profile can have any specific custom URL.
• The term you're attempting to use for your URL is generic, such as water or hamburger.
• The term you're attempting to use for your URL is unique to another entity (e.g. Google, YouTube).

 Keep your fingers crossed that you receive one!  And, no one can posses’ more than one custom URLs for a particular profile page in Google+. Also, the custom URL should have either your name or your brand's name. If this policy is violated, Google has got the power to reclaim such URLs. Another important point to note is that, all Google+ custom URLs should have a length more than 5 characters. One more to add, custom URLs are not case-sensitive. It could any form among - "google.com/+Chrome" or "google.com/+chrome" or "google.com/+ChRoMe".

Steps to follow to receive Google's custom URL:

1.       You will be able to see a notification at the top most part of your Google+ homepage, saying - "Your page is preapproved for the custom URL: google.com/+PageName". Nearby this message will be displayed two tabs, one "Claim URL" and the other "Learn More".

2.      Click on the "Claim URL" button and this leads you to a page displaying your desired URL there. Click the radio button there and check the box near - "I agree to the 'Terms of Service'".

3.      Once approved you will not be given an option to change your custom URL. So better be careful when you proceed with the process.

4.      Otherwise, if you are not satisfied with the pre-approved form of custom URL, you have the option to change it.

5.      At the bottom end of the same page will be two tabs, "Claim URL' and 'Not now '. Nearby will be displayed a text - 'Request a different custom URL'

   6.   There pops up a new page with space allotted for your requested URL, and you can type-in    your desired form. Also select the reason for this change from the drop-down box provided below.

    7.   Once approved you may not be able change your custom URL.

    
     8.  If your URL was not approved, you will receive an email notification saying - 'The Google+ custom URL you requested was not approved.' or look at the top of your Google+ homepage at the grey area for a sentence as such - 'The Google+ custom URL you requested was not approved.' In such a situation, you do have an option of claiming one of the pre-approved URLs that were initially provided for you.

     9.   This is done by clicking on "Claim URL" button in the email notification letter or the one in the grey area of Google+ profile page. 

     10.  10.  Check your status at your profile page now. Go to the 'About' tab and check your status which says "Google+ URL". If your request is in pending, then "Google+ URL" will be shown in grey color. If not listed, then your request is been declined.

Benefits for SEO:

How the newly set vanity URLs is going to influence SEO? A brand or person with customized URL will be more popular and reachable than the others who lack one. Obviously SERPs will be steep high for one who receives vanities improving their online presence. I am not saying that possessing a vanity URL will build your brand name or popularity; it paves way for you to enlarge and grow your circles. It should be like fertilizer to a plant that enhances growth. Having a live presence on Google+ combined with possession of vanity URL leads you to influence Google's personalized search results. The good news is that many companies have already added this feature as one of their social strategies. It’s been roughly estimated that by 2013, more than 400 million people will become active users of Google+ and more than 50% will have customized URLs for the same.

Cast your votes as comments on the following opinions on custom Google+ URL:

• I am badly in need of one
• I never care for having one
• Even if I have one, I am not sure how far it is going to improve my purpose
• It’s all Google’s trick to increase Google+’s popularity

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Social Media In The Near Future

Facebook, one of the most widely used websites in the world ranks second following, Google. Having an enormous viewership of 552 million users per day and 995 million users per month, notably a very young organization compared to its peers. One in every 13 people around the world checks their Facebook profile each day.

Facebook is the trend setter and the center of attraction at the present, but at the same time has an equal chance to be easily overtaken by other social media companies in the very future. Facebook's power to connect people could be easily overridden by Google's already strong social network combined with its brand new augmented reality- 'Project Glass'. Google’s far-reaching services may even remove Facebook without trace making it an obsolete platform lacking dynamic flexibility.

Below is a graph which portrays the average time spent by Facebook users worldwide,

China ranks first among the countries with most internet users with India occupying the third place. India is the second densely populated country in the world, yet never spikes high in the above chart. Factors that add to India’s lower level graphical representation in the graph are:

·         Indians never access Facebook during their office hours

·         Comparatively high costs of smartphone and iPad in India compared to the U.S.

These factors are likely to change by 2014.

Social media advertising

When it comes to social media advertising, Facebook aims at building brand awareness and building word of mouth fan-base. It is not necessary that all ads that you place on Facebook convert into profitable business leads, since the domain engages only people who dig in to revive/retrieve their friendship circles and not necessarily of those who have a business development motive/ intent to go places seeking opportunities. Business lead generation and output is only possible when Facebook lands their advertising plans into a much more serious and professional and alternate domain page.

When it comes to LinkedIn, the exposure would be very low, but the conversion rate would be solid. They never fall into a follow-up or waiting or no-further-response category. Whereas, in case of Google, response and intimation rate will be very high but notable conversions into business deals is very rare, ending up in pipe line after negotiation and hold back.

Customer satisfaction VS social media sites 

According to the American Customer Satisfaction Survey, Google+ and Wikipedia outsmart all the other social media platforms, proving it to be people's favorite merely a year since its launch. The major reason behind Facebook’s pull-back was the Timeline feature it added to the homepage of users. Despite the visionary approach that Facebook had to enhance their user’s wall page, most Facebook users were completely ignorant about it. More ad space set to the already clumsy looking home page was another blunder, which was somehow beneficial to advertisers and not to regular users. Meanwhile, Google+ added fantastic features like updates in Gmail, circles and hangouts that turned out to speak for better user-experience, surging their fan rate.

See the pie-chart below which shows customer satisfaction with the respective social media sites,

What about social media’s future?

A recent study states that 81% of the consumers trust their grocery stores to share their personal information with, more than social media sites. They are ready to share their details with their local merchants (for them to advertise new products), whereas feel Facebook or Google or others never to be trust worthy and a nightmare.

Social media is a trustworthy and effective platform for people to engage with personally as well as for business nerds looking to develop an efficient and inexpensive advertising campaign. Share only the information you feel is not going to hurt you in any other possible way. Building appropriate knowledge over these sites and identifying the intention behind their existence leads to exciting results in your venture.

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SEO Services For Event Marketing

Event Marketingis really a very hectic job and one need to put a lot of effort for event marketing. Planning an event and making people to attend the event is really a tough job. Events are very effective tool for business promotion, because here, the companies can meet the customers face to face. So, the organizers must try best marketing tools for attracting more and more participants in the event. Well, to attract you need to use appropriate marketing tool to attract the customers in the event. The very first thing you need to do is proper dispel of your event, so that customers are attracted to read it.

Publish the event notice in the website and customers, who have subscribed for the RSS Feed, they will easily get the update. Make the notice attractive by using customized pictures, make easy and simple, so that everyone can understand the message and join the event. Moreover, if you want to reach other people who have not subscribed the RSS Feed, go for SEO services. Hire experienced SEO professional, so that they can make the notice in your website popular among the people. SEO experts can make use of various types of SEO tools, like social networking sites, link building, blog commenting, forum posting, etc. for promoting your website and hence your event.

Social networking site is the best way of promoting the website and your event. There are many followers of various social networking sites to publicize your website. I have also done the marketing of many events quite efficiently by using these SEO tools and all of the events were a success. Submitinme.com is one of the best SEO agencies in India, which has successfully promoted many events. They have done event marketing via various types of effective SEO marketing tools and have successfully promoted the event for many companies. Click Here to Know More About our services

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How News Bookmarking helps Build Business?

If you own an online business, then it is important to generate traffic to your site to make money. Many website owners shell out a lot of money on traditional advertising, but overlook the potential of social media sites for advertising. Bookmarking service is one such tool, which uses social sites to generate a lot of traffic. SEO services providers offer many bookmarking services like audio bookmarking, image bookmarking, and news bookmarking among many others. The trick lies in choosing the one that best suits your site and needs.

News bookmarking can be used if your site is a news website with regular updates or a blog which demands maximum visibility online. It is also ideal for situations when your site has a news article or a press release that needs to capture instant attention online.

Given below are a few pointers on how news bookmarking works for your site:

•    News content is bookmarked on various news sites and social bookmarking sites. It generates plenty of inward bound links and gets you increased branding and greater visibility.

•    Press releases and news stories are promoted and spread quickly. This enables the news stories to gain publicity on different news websites on the internet.

•    It helps increase the number of links to the website. Other than grabbing the attention of top search engines (this will raise your page rankings).

•    It is great to reach the younger generation if they are your target audience, as they prefer getting news directly from the internet over watching news and reading the papers.

•    It gives you the potential to spread your news content virally. More people can read the news content and vote for it, which results in increased popularity and traffic to your site.

•    SEO experts like Submitinme offer many bookmarking directories, which can promote your press releases and news stories vigorously online.

Thus, news bookmarking is a great way to reach your target audience and reap rapid benefits!

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SEO Services - Event Distribution

At times like these, when the internet is swarming with countless websites and thousands of them cropping up every day, it’s a Herculean task for a website to steer maximum target audience. Making a website easily accessible is as important as designing one because it can generate a lot of money depending on the traffic it gets. But, most of the online companies lack content and information for the products they are selling. It is here that the SEO services come into picture.

Search engine optimization, as the service is called, aims at generating traffic to your website and making it visible to popular search engines thereby attracting sales, customers and rankings. Utilizing the services of a good SEO company gives you result oriented and best online solutions. SEO may be offered as a stand- alone service or as a part of expansive marketing promotion, which includes event distribution among other services like link building and article syndication.

Event distribution, when done in the right way has the potential to generate higher online visibility, web traffic and sales. Every business has events that need to be promoted online to attract visitor’s attention. Whether it’s a historical event, special event or a sports event, all you have to do is decide which event to promote and the target audience to whom the information should reach. SEO experts like Submitinme distribute the message manually for best results. The event details are formatted by them to be shared on various event sharing websites, search engines and social media sites which brings maximum exposure. You get a list of websites in which the event was shared, the login details of created accounts and published event details in best websites.

Not only is SEO services affordable, but it also guarantees a long lasting relationship i.e. affable with the customers!

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